Simon Kenton Council Is Geofencing!
In partnership with the BSA’s National Service Center, the Simon Kenton Council will be supporting your pack with digital recruitment marketing this fall. Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Cub Scouting and know how to join.
Layered on top of your pack’s recruitment efforts will be ads in Facebook, Instagram, Pinterest, YouTube and Nextdoor that will promote Cub Scouting and drive people to your specific joining events.
We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event. We’re simply adding digital ads on top of those plans in a seamless, turnkey way. The work of executing those ads will be handled between the council and the national office.
What will it cost your pack? Nothing! This service is being provided by the council and the BSA. There is no cost to your pack.
No additional tasks…no additional cost…what’s the catch? There is no catch!
We’re working hard to ensure families understand that Cub Scouting can help them make the most of the time they have together, and that Cub Scouting can help them set their children on the path to success. With a strong recruiting effort, we can ensure every family has the opportunity to join Scouting.
Here’s what we need from you:
- Participate in your district’s Fall Membership Kickoff training. Lots of valuable information and resources will be available at the training. It is also required to receive membership incentives. This year the first 3000 new Scouts will receive a survival bracelet (available August – October, while supplies last). For Back-To-School nights, we have phone wallets.
- Fill out the Scout Night Flyer Request Form
That’s it! We’ll take care of the rest!
Thank you for all you do through Scouting to support the families in your community. Your work changes lives, piece by piece, meeting by meeting. Your efforts make a difference, and we thank you for the time you so generously give.
For more information about what Geofencing is, or if your Pack/Troop would like to geofence an event that isn’t a recruitment night, check out this video to learn more: Geofencing102