Strategic Plan 2025-2029
Double Scouting in Simon Kenton Council
Simon Kenton Council’s 2025-2029 Strategic Plan outlines our bold commitment to expanding Scouting opportunities across Central and Southern Ohio, and Northern Kentucky.
This comprehensive plan focuses on growing our impact while maintaining the quality programs that make Scouting transformational for young people. Through strategic investments in unit support, enhanced programs, improved communication, and financial strength, we’re positioned to serve 20,000 Scouts by 2029.
Our strategic plan addresses:
- Unit Support and Growth
- Enhanced Camps and Programs
- Brand Development and Engagement
- Long-term Financial Sustainability
Our Ambitious Goal: 20,000 Scouts by 2029
By 2029, Simon Kenton Council will serve 20,000 Scouts across our traditional, ScoutReach, and Exploring programs – nearly doubling our current impact in the communities we serve.
Four Strategic Pillars
Unit Support
Grow number of Scouts served by elevating support for Traditional, ScoutReach and Exploring units.
Key Initiatives:
- Enhance school access for Traditional Scouting
- Expand ScoutReach to serve 4,000 members
- Create 50 new Exploring Posts with 1,000 members
Camps & Programs
Reimagine Council camps and programs to enhance & modernize experiences for our members.
Key Initiatives:
- Update master plans for all four camps
- Enhance program offerings and volunteer experiences
- Strengthen youth protection and risk management
Brand & Engagement
Share the importance of Scouting through improved communication, brand recognition and engagement.
Key Initiatives:
- Hire Marketing Director and develop communication strategy
- Launch new website and social media presence
- Create cohesive brand across all programs
Financial Strength
Strengthen Council long-term financial position to support an increase in membership.
Key Initiatives:
- Achieve annual fundraising targets
- Reduce operational expenses by 5%
- Build six months of operating reserves
Strategic Initiatives and Timeline
2025 Key Milestones
Pass school access legislation for Traditional Scouting expansion
Reach 1,000+ ScoutReach members through enhanced programming
Establish Safeguarding Youth Committee and enhanced safety protocols
Develop comprehensive fundraising plans and business expense analysis
2026 Major Goals
Hire Marketing Director and launch communication strategy
Complete Falling Rock Camp Master Plan update
Add Exploring coordinator and begin Post expansion
Implement savings strategies and cash reserves planning
2027-2029 Growth Targets
Launch new website and comprehensive brand strategy
Complete master plans for Oyo, Lazarus, and Otter Run camps
Hire Risk Manager and implement near-miss incident policies
Achieve 3,000+ ScoutReach members
Reduce business expenses by 5%
Long-term Vision
By 2029, serve 20,000 Scouts across all programs with enhanced camps, stronger financial position, and comprehensive support systems that ensure every young person can experience the transformational power of Scouting.